A revolutionary new foam has been developed which its makers claim can protect people from pain and injury when they hit something at speed - or when something hits them.Bikers, cyclists, snowboarders and skiers could benefit from wearing suits and helmets containing D3O, and riot police in the US are putting it through its paces.

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Fantastic! they don't have news items like this every day. Watch the little video on the side, it's hilarious.

Basically this bloke has invented a substance to protect the body from hard knocks ... cue reporter with shovel ...

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wow thats some pretty cool shit!

What the hell is it made from tho?

Its got to be better than existing foam stuf they use in kids car seats and bike helmets as once they are dropped or been involved in a crash they are no good

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Quality!! You could have some fun with that.... especially if you swap ordinary orange rubber for the real stuff in some unsuspecting smartarses hat.

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That stuff looks brilliant! The Sky news guy looks like he's really enjoying hitting him. What's so impressive is how thin and flexible it is, would be great in bike jackets. I remember coming off a bike and the armour, while it saved me from broken bones, actually dug into my skin and cut my elbow and wrist. This stuff would be perfect

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