Ditto! ALthough I think I did quite well out of last shopping trip as my friends were quite impressed with my look on sunday, as in not looking like a scruff for once.

I don't pay attention to what the magazines say. Every now and then I have a flick through a mens fashion magazine, but they never look like anything I would want to wear or could afford to buy!

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GQ get most of their fashion advice from the Sartorialist who is a 40 something year old gay man who is both gorgeous and very stylish.

If you look at youth fashion today, it's bascially 80s neon punk meets goth. Who wants to print articles about that? I think a lot of style magazines are targetting 25 - 40 year old middle to upper class professionals who are afluent enough to even care about reading their magazines and buying the pieces they write or print ads about.

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Then you have mags like MH, that are appealing more to younger readers then before.

The most important issue is readership. The likes of GQ still want to appeal to existing readers; hence, having to change over time with the readers. It is far easier to keep an existing reader then to attract a new one. If the mags stayed the same, the purchasing-period would be very short for a particular reader.

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