Hmm - not sure what I think about this. Part of me thinks that it is inappropriate for younger viewers but it depends what time it's shown. I expect most Daily Mail readers won't understand the analogy behind it. On the other hand, I've been chatting with a few guys online recently on OUT who are all gay dads. AS there are now so many fathers who have finally come out of their closets doesn't this send a positive message to all those kids who have gay parents?
The gay aspect itself I don't take offence with, but there are two things which I find offensive-
The gender roles of dad going out to work and mum making the packed lunch, and the fact they call him 'mum'. It assumes each gay relationship with children needs a dad and a mum role which isn't the case.
In general though, the above is nothing worse than the majority of adverts these days. It's probably a positive thing to make gay couples on TV more the norm.
Lazy because of the use of American actors for an international campaign, (despite English kids in uniform)
Contrived because Heinz "did a Rockstar Games" and went out to get a reaction just like the games company with Manhunt. I really am hoping gay people aren't gullible enough to believe this advert equals representation at any level whatsoever (where are all the other ads targeted at the gay community by Heinz?).
If it was done well, they wouldn't have resorted to stereotypes as highlighted by Apple, and we'd have had a 100% UK-themed ad.
TBH you all seem to be taking this advert a different way to me
I thought the "mum" was just a figure that represented the heinz company. And in reality the mum was just a woman.
Yes me too ( I think ).... I assumed that we were seeing her inner self or one of her selves ( a wise cracking american deli- man) rather than watching a gay couple where the children call one of them 'mum'... that would just be weird.
The joke is that women have to be 'everything' isn't it? but also that women can be capable and in control while everyone else in the family seems in chaos.
On a different level I think it's good to see men kissing on the television - it shouldn't be such a shock for children.
