"Simple observation" often means "selective observation" - people notice something and extrapolate from that.
Indeed.
I selectively observe that every time I fill up my tank with fuel, it has gone up in price.
I selectively observe that essential food items cost more
I selectively observe that the cost of my gas / electricity and water increase above the alleged rate of inflation.
I selectively observe that my council tax increases way above the alleged rate of inflation
I do not have a wide screen TV, I buy most of my wardrobe in charity shops, and I have no idea what is a GTA


